On January 31, 2006 the Wisconsin Library Association Foundation (WLAF) launched the Campaign for Wisconsin Libraries in the State Capitol to promote a better understanding of how libraries contribute to the state’s economic growth, education and lifelong learning, and the quality of life in Wisconsin. With the theme “Support Wisconsin Libraries: Keep Us All in a Better State” the aggressive public relations and fund raising campaign included a variety of promotional materials, radio spot announcements, and a website WisconsinLibraries.org. The Campaign included an ambitious goal of raising $100,000 a year to promote libraries of all types. The photo above is a group shot of attendees at the 2007 WLA conference in Green Bay wearing a tee shirt promoting the campaign. It was taken by Steven Platetter. Promotional materials included posters, bookmarks, and buttons with a variety of catchy slogans including “If knowledge is power, libraries are power plants.” The Campaign for Wisconsin Libraries has gradually faded from its original enthusiasm and is no longer active.
I still have my red tee-shirt. Whenever ! wear it, at least one good conversation about libraries is certain to take place with someone who expresses interest.