The 2011 theme for National Library Week (April 10-16) is “Create your own story @ your library”. The theme, as it should be, is directed at the general public. However, this year’s National Library Week is also an opportunity for libraries (and the people connected or interested in them) to tell a story or stories about the history of the library. Last year I gave a presentation to the Wisconsin Association of Public Libraries titled “Turning Your Library’s History into a Public Relations Asset”. In that presentation I noted that a basic tenet of good library public relations is to seize every possible opportunity to penetrate the consciousness of the general public and community leaders with a positive message about the library. I pointed out that the message that the library has been in the business of changing lives and improving the quality of life for the residents of the community for a long time and that it continues to build on that heritage is a powerful positive message. I then provided some methods for conveying that message. The American Library Association has just published Organizational Storytelling for Librarians: Using Stories for Effective Leadership by Kate Marek. Although I have not read the book, ALA’s promotional material leads me to believe that the book would be very supportive of using stories about a library’s history to promote the library. Why not resolve to penetrate the consciousness of your community’s residents with at least one good story about the library’s heritage during this year’s National Library Week. Note: this post is being simultaneously published on the Library History Buff blog.