On February 3, 2004 on Library Legislative Day the Wisconsin Library Association kicked off an election year campaign, “I Love Libraries and I Vote”. The campaign was designed to encourage library users to vote and to remind those running for public office that many voters cared deeply about libraries of all kinds. The proposal for the campaign came from WLA’s Library Advocacy Round Table (LART). The idea for the campaign was based on a study sponsored by the Wisconsin Public Library Consortium and partially funded by WLA that determined that 80% of library users voted in the 2002 gubernatorial election compared with 65% on nonusers. WLA developed a website for the campaign along with tips for libraries to promote the campaign. Buttons (see left) and other promotional materials were distributed to libraries throughout the state. Part of the campaign involved having library patrons mail postcards, similar to the one below from the Beloit Public Library, to elected officials. On the back of the card, the sender provided a personal message about why the library was important to him or her. After this initiative the Library Advocacy Round Table was disbanded because of overlap with other WLA units, and the WLA Foundation embarked on an even more ambitious library marketing campaign, the Campaign for Wisconsin Libraries, in 2005.