Wisconsin Library Heritage Center

The Wisconsin Library Heritage Center is a program of the Wisconsin Library Association Foundation promoting understanding and appreciation of the history of libraries and librarianship in Wisconsin.

Community Advertising Envelopes

Posted by Larry T. Nix
Larry T. Nix
Larry T. Nix has not set their biography yet
User is currently offline
on Saturday, November 21, 2009 in Library artifacts


































One way that communities in the first two decades of the 20th century sought to attract new businesses was through advertising on envelopes.  These envelopes typically included pictures on the front of the envelope that depicted significant buildings and attractions in the community.  The back of these envelopes included written text which made the case for locating in a particular community. During this same period new public library buildings were being built in communities across the country, many as the result of grants from philanthropists such as Andrew Carnegie.  So it is not surprising that libraries are often one of the buildings being depicted on the front of the envelope. The envelope above is for the community of Stoughton and it has an image of the building that housed the city hall, the library, and the opera house. This envelope was mailed in September of 1905. In December of 1905 Stoughton received a grant from Andrew Carnegie to build a separate public library building. Both buildings are still in existence in Stoughton and the Carnegie building has been incorporated into an expanded public library. A previous post shows postcards depicting both buildings. A community advertising envelope for Sheboygan can be seen here. In 1992 the Postal History Foundati0n in Tucson, Arizona received a collection of 1,204 community advertising envelopes. An analysis of the envelopes found that Wisconsin communities had the second highest number of envelopes - 75. Only Michigan with 76 envelopes had more.


No comments made yet. Be the first to submit a comment

Leave your comment

Guest Monday, July 15, 2019


Popular Tags

Digital Collections White House Conference on Library and Information Services Orrilla Blackshear Elroy Public Library Library History Campaign for Wisconsin Libraries Campaign for Wisconsin Libraries Special libraries Council on Library and Network Development Buttons Sarah Janice Kee S. Janice Kee Postcards National Library Week Wisconsin Federation of Women's Clubs caly film Library Buidlings 10 Eratus Swift Wilcox John Miller Chancellor Wisconsin State Law Library Gilbert H. Doane Hall of Fame 2017 24 Exhibits Soughton Public Library Gerald A. Somers Robert Bocher cam Library Artifacts Hall of Fame 2014 Wisconsin Association of Academic Librarians CCBC Publications Cooperative Children's Book Center Helen Adams Edward Asahel Birge background 11 WWI Library War Service UW-Madison school of library and information studies Hall of Fame 2013 McMillan Memorial Library Campaign for Wisconsin Libraries Hall of Fame 2015 American Library Association Parcel post James Duane Doty Library people Louise S. Robbins Events School of Library and Information Studies Library Buildings Campaign for Wisconsin Libraries 14 27 campaign hall of Frank Avery Hutchins Pinback buttons Ripon Public Library Postcards Public libraries I Love Libraries Governor's Conference on Library and Information Services Tower Hill Wisconsin Wisconsin Free Library Commission UW-Milwaukee Libraries Ruby Roeder Ruth Ann Montgomery Wisconsin Rapids Hall of Fame 2015 Marketing-Publicity Wisconsin Free Library Commission Events & Meetings Peter G. Hamon Dorothea M. Krause Centennial American Library Association Library War Service caly film Association of Library Trustees Advocates and Friends Hall Postcards Public library systems Madison Public Library Bernard Schwab anniversaries Milwaukee Public Library Marjorie Sornson Malmberg Hall of Fame 2012 Hartford Public Library John J. Jax Hall of Fame 2016 Black River Falls Lucy E. Smith Morris Klaus Linderfelt state historical society Delia Ovitz WHCLIS Jane K. Billings COLAND Capitol Fire 1904 Pewaukee Public Library Wisconsin Library Association Gertrude Thurow Bookmobiles Events & Meetings Eager Free Public Library Wayne A. Wiegand caly film Middleton Public Library Woman's Congress T. B. Scott Free Public Library 22 Richard E. Krug Kimberly-Little Chute Public Library 23 DeForest Area Public Library WLA 125 Bob Bochfer Manitowoc Public Library 21 Increase A. Lapham campa Clinton Public Library Carl Spitzweg Appleton Public Library 20 People Matthew S. Dudgeon Milwaukee Public Library Hall of Fame 2015 Cam Zona Gale Historical Register Library People Ice Storm Brown County Library Academic Libraries Carnegie libraries WLA 125 bed and breakfast Anniversaries Portage Public Library Wisconsin Literary Travel Guide Library celebrations Rusk County Community Library Black River Falls Public Library Clarence Brown Lester Wisconsin Library Heritage Center Hall of Fame 2008 Brown Deer Public Library State Law Library bookworm Academic Librarians ca Library people Postcards William J. Wilson Suring Area Public Library Hall of Fame 2012 UW-Milwaukee School of Information Studies World War I Charles Bunge Hall of Fame 2009 presentations Hall fo Fame 2012 Beloit Public Library Superior Carnegie Libraries campaign Library Trustees Jerome P. Daniels Hall of Fame 2015 buil Hall of Fame 2018 Library Systems Campaign for Wisconsin Libraries traveling libraries library memorabilia Wisconsin Historical Society Larry T. Nix Nolan I. Neds library education Meter mail slogans 28 membership libraries Amer Irene W. Newman Wisconsin State Normal School-Milwaukee James Huff Stout Beaver Dam Public Library archives National Bookmobile Day Oshkosh Public Library books-by-mail Hall of Fame 2015 WLA 125 library legislation Library e Public libraries Campaign Hall of Fame 2012 Dianne McAfee Hopkins Uncategorized Milwaukee Art Museum Campaign Cornelia Marving Pierce Katharine MacDonald Jones Campaing for Wisconsin Libraries Wisconsin Library Bulletin Wisconsin Library Trustees and Friends Lutie Eugenia Stearns campaign Sandra Friedman Dolnick Lutie Stearns Anniversaries Brown Deer Public Library Wilbur Lyle Eberhart Hall of Fame 2010 J. D. Witter Hall of Fame 2018 Lowell W. Wilson Inform Wisconsin Hall of Fame 2011 library exhibit School libraries Campaign WLA 125 trav WAAL Evansville Wisconsin

Wisconsin Library Association Foundation Logo